Shocking revelation: The secrets of emailing campaigns revealed! Full analysis of incredible performance!
What is the key indicator of a successful email campaign?
Email campaigns are a marketing technique used to increase the conversion rate, expand a company’s contacts and retain its subscribers. In this article, we will explain to you how to evaluate the performance of an email campaign by analyzing certain key indicators.
The bounce rate
The bounce rate is the percentage of undelivered emails compared to the number of emails sent during the campaign. The lower this rate, the more it means that the recipients opened the email and that the data collected is reliable. It is important to regularly monitor this parameter to have a correct and engaged list of email addresses.
Click rate
Click-through rate measures recipient engagement with the email content. It is calculated by dividing the number of clicks on a link by the number of emails delivered, then multiplying the result by 100. This indicator is essential for refining your communication strategy and adapting to customer needs.
The deliverability rate
The deliverability rate represents the percentage of emails delivered compared to emails sent. It must be at least 90%, otherwise it is necessary to check the reliability of the email addresses on your list and to resolve possible technical problems when sending emails.
The reactivity rate
The reactivity rate measures the number of recipients who have opened, read and clicked on one of the links present in the email, compared to the total number of subscribers. A low responsiveness rate indicates poor adaptation of the email campaign to customer needs.
The conversion rate
The conversion rate is the main objective of email campaigns: converting recipients into subscribers and then into loyal customers. On average, this rate is around 5%, but it can be improved by refining the call to action and personalizing the content to better meet the expectations of the target audience.
Unsubscribe rate
The unsubscribe rate corresponds to the choice of subscribers to no longer receive email campaigns from the company. It can be caused by sending emails too frequently or poor targeting of potential customers.
The protest rate
The dispute rate occurs when recipients report the email as spam. This indicates a lack of interest in the content of the email and can lead to a loss of subscribers as well as negative reactions towards the company.
Why run email campaigns?
Email campaigns are an effective way for a company to make itself known, develop its presence on the web, promote products, increase brand awareness and build customer loyalty. They bring considerable added value to the company and contribute to its longevity.