Discover the best times to post on Instagram on Saturday from 8 p.m. to 11 p.m.! Boost your visibility now!
When is it best to post on Instagram?
The week
Many Instagram users have the habit of posting content throughout the week, Monday through Friday, without following a specific schedule. Does this mean that their posts benefit from less visibility compared to the weekend? Apparently, the best time to manage your Instagram posts during the week is Wednesday!
This can be explained by the fact that some workers do not work that day (in particular to look after children) and that younger people are more present on Instagram when they are not at school! In summary, the best way to stand out on Instagram is to post content regularly, even during the week. It is by multiplying your publications on Instagram that you will be able to reach your audience and gain subscribers!
Weekend (Saturday and Sunday)
The presence rate on media and social networks, such as Instagram, is higher on weekends. In fact, according to recent data, people spend more time on Instagram during their leisure time on Saturdays and Sundays.
It is therefore recommended to publish on weekends if you want your content to be visible to as many subscribers or users of the platform as possible, especially if you have new products to announce to your community. To gain notoriety and reach a wider audience on Instagram, make sure to diversify your types of publications: basic posts, but also videos, real ones and stories.
What are the best times to generate engagement?
Morning and daytime, a good idea?
On Instagram, certain hours are more conducive to engaging your followers. According to the statistics of this social network, it is better to publish content very early in the morning (before 7 a.m.), between 11 a.m. and 1 p.m., or in the evening, after the end of activities, that is, between 5 p.m. and 9 p.m.
Posting content between 9 a.m. and 11 a.m. and in the afternoon is less relevant than during key times of the day, like lunch break or the end of the work day. It is recommended to post between 8 p.m. and 11 p.m. on Saturdays to benefit from maximum engagement.
Creating publications in the evening, better visibility?
To increase the engagement rate of each post, i.e. encourage likes, shares and comments, your Instagram profile must generate user interest. To do this, there is nothing like distracting them outside of their professional activity, whether on public transport or after dinner at home.
According to the latest Instagram algorithm data, the evening slot from 6 p.m. to 10 p.m. is still the best time to reach your target audience. Now it’s up to you to defy the statistics!